Continue lead development throughout the holiday period

Whilst many of the pandemic-related restrictions have been lifted in accordance with the Government’s roadmap out of lockdown, there are still some issues surrounding travel, especially when it comes to holiday-goers visiting another country.

That being said, there are still many people trying to make the most out of a difficult situation, with staycations becoming increasingly popular in the current climate.

With this in mind, many businesses decide that the best course of action for August and the holiday season in general, is to put all telemarketing functions on hold temporarily, and then resume in the latter part of the year.

However, doing this can be detrimental to your organisation and not entirely necessary either, as it is highly unlikely that all your potential prospects will take holidays at the same time.

Consistency is key

It’s important to remember that even through the holiday season, it is still business as usual and organisations are keen to hear from service providers that can deliver noticeable value.

Even if the key decision maker you are specifically targeting is away from the office, there is still an opportunity for your business to introduce itself and speak to another individual instead. If this is not possible, then at least you have gathered information on when they are expected to return to the workplace.

Of course, if you are following up on warm leads instead of practicing cold calling, then there is a better chance of outgoing communications being successful, even if the intended target is unavailable at the time.

Using this familiarity between the two businesses to open up the conversation, it is possible to build up rapport with the person taking the call, ensuring you develop the lead further, despite any last minute changes to your approach.

Additional support

On the other hand, the holiday season might have an impact on your own workforce, especially if you are a small team and one or two of your employees are on annual leave.

If it’s a critical time for your organisation and new business is required to progress forward, then of course, normal marketing functions must continue, which may mean you need to outsource specific tasks to a specialist marketing agency.

For some business owners, this can be a challenging task, especially for those that are used to overseeing an in-house marketing team, as they can be apprehensive about engaging an external team they have never previously worked with.

However, any experienced agency will understand the importance of integrating with your in-house team, taking the time to understand your business and the services it provides, so they have the knowledge needed to confidently develop good quality leads.

Tailored approach

No matter what time of year it is, there are still businesses that require the services you are offering, so it is important that you continue developing leads throughout.

If you lack the in-house capacity to contact prospects, then outsourcing functions to an external marketing team can be extremely beneficial, as it frees up internal resources, whilst handing the responsibility to a team of experienced specialists.

Remember, external agencies can tailor their approach to meet the financial requirements of each business too, so you needn’t be discouraged by potential costs.

If you would like to understand more about the services an experienced marketing agency can deliver, then contact our in-house team of experts for more info.

Like what you've just read? Share it on social media...